About Crux Research

 Crux Research - A Different Approach

In 2005, we saw a need for a different research consultancy. One that would offer clients more senior-level attention on their projects and more focused, personalized service.

​The entrepreneurial spirit of Crux translates into genuine enthusiasm for the studies we undertake and the commitment of the people behind them. In a few short years, the company became recognized as survey research and polling experts. We have conducted studies for Fortune 100 firms, startups, and everything in between. And we have assembled a “dream team” of some of the most highly respected researchers in the industry.

 Our Team - The "Crux" of Crux

 John Geraci

​​President and Founder
Author of POLL-ARIZED: Why Americans Don't Trust the Polls and How to Fix Them Before It's Too Late
John is a highly accomplished and respected researcher with extensive experience in market research, particularly in the areas of youth and education. As a former executive at Harris Interactive, one of the world's largest research firms, John has overseen nearly two million interviews and directed more than 2,500 market research projects. His diverse client base includes public school districts, higher education institutions, consumer packaged goods companies, advertising agencies, media outlets, manufacturers, technology firms, foundations, and associations.
Recognized as an authority on youth marketing, John has been frequently sought out by major media outlets such as CNN, NPR, The New York Times, The Washington Post, The Wall Street Journal, USA TODAY, Brand Week, and Advertising Age for his expert insights. He has also been a featured speaker at over 75 industry events and symposia, further cementing his reputation as a thought leader in his field.
In addition to his professional achievements, John is dedicated to giving back to his community. He has served on the board of directors of Causewave Community Partners, and his company, Crux Research, provides significant pro bono resources to various non-profit organizations.
John's educational background includes a B.A. in Economics (cum laude) from the University of Rochester and an M.B.A. from the William E. Simon Graduate School of Business Administration at the University of Rochester. In 2022, he authored "POLL-ARIZED," a book that delves into the challenges faced by pre-election polls and the data quality issues prevalent in the survey research industry.
With his wealth of experience, expertise, and commitment to excellence, John continues to be a driving force in the field of market research, consistently delivering valuable insights and strategic guidance to his clients.

Maureen Palmerini

​​Vice President
Maureen is a seasoned research professional with nearly 30 years of experience in strategic research, bringing a wealth of expertise to her role at Crux Research. She is actively involved in all facets of qualitative and quantitative project management, with a particular focus on report writing and advanced quantitative and statistical analysis. Maureen's proficiency in designing and implementing sophisticated statistical techniques and models, along with her skill in programming online surveys using the company's survey software platform, make her an invaluable asset to the team.
Prior to joining Crux Research, Maureen spent a decade leading the marketing research function at Wegmans Food Markets, where she spearheaded numerous corporate initiatives. These initiatives encompassed a wide range of areas, including market share, segmentation, customer satisfaction, loyalty/retention, brand equity, advertising and promotion evaluation, product positioning/pricing, trade area analysis, demographic analysis, new market and site evaluation, market potential analysis, secondary research, and benchmarking. Additionally, Maureen leveraged her expertise in data mining to analyze customer profile data and transaction behavior, providing valuable insights to drive business decisions.
Before her tenure at Wegmans Food Markets, Maureen honed her skills as a research analyst and programmer at the Gordon S. Black Corporation, where she gained extensive experience in advanced statistical analysis. Her educational background includes a Bachelor of Science in Applied and Mathematical Statistics from the Rochester Institute of Technology, providing her with a strong foundation in the field.
With her comprehensive understanding of research methodologies, dedication to delivering high-quality results, and ability to derive actionable insights from complex data, Maureen continues to be a driving force behind the success of Crux Research and its clients.

​Susan Geraci

Vice President
Sue is a highly capable and efficient project manager at Crux Research, where she oversees project management, programming, and supplier management. With her meticulous attention to detail and strong organizational skills, Sue ensures that all projects are completed within the designated timeline and budget. Her responsibilities extend beyond project management, as she also plays a crucial role in programming and analyzing survey data, managing databases, coordinating qualitative project fieldwork, and overseeing office management.
Before joining Crux Research, Sue gained valuable experience working at the Gordon S. Black Corporation and Harris Interactive, where she held the position of programming supervisor. In these roles, she honed her skills in project management, data analysis, and team leadership. Additionally, Sue has worked as an independent market research consultant, further expanding her expertise and understanding of the industry.
Sue's educational background includes a Bachelor of Science in Business from the State University of New York at Geneseo. This foundation has equipped her with the necessary knowledge and skills to excel in her current role at Crux Research.
With her extensive experience, strong leadership abilities, and commitment to delivering high-quality results, Sue is an integral part of the Crux Research team. Her contributions ensure that projects are executed seamlessly, and that clients receive the valuable insights they need to make informed business decisions.
POLL-ARIZED: Why Americans Don't Trust the Polls and How to Fix Them Before It's Too Late​