Crux Research is a full-service
strategic survey research and polling agency

​Our Approach

Good research is about more than just asking questions—it’s about asking the right questions that give you valuable insights and drive real change.

We start by understanding your specific needs and the unique challenges and opportunities in your industry. Our experienced team works closely with you to design a research plan that maximizes your investment and delivers actionable results.
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We ensure your research project is both effective and efficient. By asking the right questions and using the best tools, we help you uncover the insights you need to make informed decisions and stay ahead of the competition.

​Personal Attention


We focus on giving each client a personalized and attentive experience. Every organization has unique needs and goals, so we take the time to understand your business, target audience, and research objectives.

Our dedicated team works closely with you throughout the entire research process, from the initial consultation to delivering actionable insights. We pride ourselves on building strong, long-lasting relationships with our clients, ensuring you feel valued and supported every step of the way.
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By tailoring our approach to your specific requirements and maintaining open, transparent communication, we aim to exceed your expectations and deliver results that drive your organization’s success.

​High Impact Results

We bring data to life, helping our clients make confident, informed decisions. We take pride in delivering clear reports and presentations that turn complex research findings into actionable recommendations.

Our commitment to excellence in data analysis and reporting is why clients choose us. We know that research is valuable when it drives meaningful change and supports strategic decisions.
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That’s why we go beyond just presenting data; we provide context, identify trends, and offer expert guidance to help you navigate challenges and opportunities.

With our experience, industry knowledge, and advanced techniques, we deliver engaging and impactful reports. Our clients trust us to provide the insights they need to make informed decisions with confidence.

​Youth, Family, and Generational Experts

We have extensive experience in research focused on youth, parents, and families, with millions of interviews completed to date. Our team has honed their skills in this area, making youth research a core expertise of our firm.
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We understand the unique challenges of researching these groups. Our studies use age-appropriate methods, ensure participant safety and privacy, and follow the highest ethical standards.

Whether you want to understand the attitudes, behaviors, or preferences of children, adolescents, parents, or families, Crux Research has the expertise to deliver the insights you need to make informed decisions and drive meaningful impact.

The Right Information for the Right Decisions

Crux Research is dedicated to connecting decision-makers with customers, inspiring new thinking, and setting new standards for customer service.
​We have extensive experience in a broad range of data collection techniques, including:
  • Online Market Research
  • Online Focus Groups and Bulletin Boards
  • ​Traditional Focus Groups

​Our Goal

​Every important business decision faces a vital point, a crux when you face which path to take.
​We guide you to the right direction by providing you with the right information for the right decisions.
    Meet Our Team

​We work with large corporations as well as small companies, non-profit organizations and educational institutions. View Crux Clients

  • ​Advertising, Media & Entertainment
  • Educational Institutions
  • Retail
  • ​Consulting Firms
  • Healthcare
  • ​Consumer Goods
  • Municipalities
  • ​Technology
  • Non-profits

What Our Clients Say About Us
"If half the people I have recommended to make their way to your door have indeed done so, then you and crux are very busy!"
Executive Director, Educational Services Firm
"Happy holidays! One of the highlights of the year was working with Crux. I hope we can do it again"
Vice President of Public Relations, National Association
"You guys are the only vendor I work with who I know lose more sleep over my project than I do, and I don't sleep much. We are never waiting on you for anything!"
Executive Vice President, Educational Services Firm
"I can't believe how quickly you were able to understand what our product is about - from how little information I gave you. I'm very impressed!"
Market Research Director, Publishing Company
"All- Just wanted to say a quick thank you for such impressive work! It really came together well with great insights and analysis."
Executive Director, Educational Services Firm
"So very happy with the program, the research and of course, the results! You have been a fabulous team to work with and is so very rewarding to see the impact of the program on these students! Thanks to all for making this program a success."
Senior Marketing Director, Health Care Industry
"Great! And thanks for everything. As always, Crux is the best contractor I ever work with, both in quality of work and in ease of working with. Thanks again."
Project Director, educational Services Firm
"On a personal note, I wanted to thank you for being such a great partner on this project. I truly appreciated you and your team's careful approach and clarity in written/verbal communication. I learned a great deal and have already started applying my experiences to other proposals. The project was incredibly smooth and of course the outcome was the most wonderful part of it all!"
Senior Project Manager, Youth Industry
"I have enjoyed working with John and his team very much. I give them "five stars" for creativity, service, and efficiency."
Executive Director, Non-Profit
"I just recently looked at your client list and am amazed at how much you have going on. I never would have guessed, as when you had our project we felt like we were the only client you have, and that is a massive compliment!"
Market Research Director, Consumer Goods
"Yesterday we had the largest research company in the US in here pitching us. After they left, our senior team got together and couldn't find a single reason not to just commission all of our research with Crux. Thanks for saving us the time of having to sit through any more sales presentations from research firms!"
President, National Retailer
"I admire your sense of what's important in research, as well as your common sense."
Vice President of Client Services, Advertising Agency
"Thanks for partnering with us on another interesting project. This has been a fantastic year for our partnership"
Research Methodologist, Non-Profit
POLL-ARIZED: Why Americans Don't Trust the Polls and How to Fix Them Before It's Too Late​