Crux Research
We’re a survey and polling firm specializing in youth, families, and mission-driven organizations. Every project gets senior-level attention — from kickoff to final report.
Trusted by 5,000+ Business
What Sets Us Apart
A client once told us we were the only firm she'd ever worked with that lost more sleep over her project than she did. That's our standard.
We've conducted or overseen thousands of studies focused on kids, teens, young adults, parents, and families. It's not a niche we stumbled into, it's our obsession.
Data without direction isn't research, it's overhead. Our reports are built to drive decisions, not fill a shelf. Clear findings, clear recommendations.
Nonprofit organizations, foundations, school districts, and youth-focused brands all face the same challenge: research firms that treat youth studies like any other project. We don’t.
Youth research requires age-appropriate design, ethical rigor, and genuine expertise in how young people think and communicate. It’s where we’ve spent our careers.
We have particular depth in education and youth risk behavior — including studies on substance prevention, use, and cessation, health behaviors, and adolescent decision-making.
Testimonials
Educational Services Firm
“Happy holidays! One of the highlights of the year was working with Crux. I hope we can do it again.”
National Association
“You guys are the only vendor I work with who I know lose more sleep over my project than I do, and I don’t sleep much. We are never waiting on you for anything!”
Educational Services Firm
“I can’t believe how quickly you were able to understand what our product is about – from how little information I gave you. I’m very impressed!”
Publishing Company
“Just wanted to say a quick thank you for such impressive work! It really came together well with great insights and analysis.”
Educational Services Firm
5.0
(500+ reviews)
Our Services
Every project is custom-designed — we don’t do off-the-shelf.
Fully bespoke quantitative research designed around your objectives — not a template.
Online focus groups and bulletin boards for when you need depth, not just scale.
In-person qualitative research, often in partnership with specialized field agencies.
Advanced analytics — including regression analysis, conjoint analysis, and significance testing — presented in reports built for decision-makers, not statisticians.
Trusted By
Amazon Best Seller
Have you ever wondered why pollsters can’t seem to predict who the next President will be?
With the sheer volume of data that encircles our lives, why can’t pollsters detect the signal through the noise?
POLL-ARIZED is a provocative examination of what has gone wrong with U.S. pre-election polls written from the unique perspective of a market research industry insider.
Blending actual data from polls, interviews with leading pollsters, and a proprietary survey conducted specifically for this book, POLL-ARIZED positively reframes the narrative on what’s wrong with our polling system and how pollsters should move forward.
Tell us what you’re trying to learn. We’ll tell you how to get there.
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“If half the people I have recommended to make their way to your door have indeed done so, then you and Crux are very busy!”