Crux Research
Research and Areas of Expertise

Research Techniques

Regardless of what method we use, we'll take careful steps to treat you as if you are our only client as we:

  • Evaluate your research needs, in the context of what's going on in your industry and your organization.
  • Create a research plan, drawing upon the most advanced research techniques available.
  • Fulfill the project requirements efficiently and keep you up-to-date with the study's progress.
  • Draw clear conclusions that answer your objectives.
  • Remain a trusted partner and resource well after the project is over.

We'll work closely with you to match the best research approach to your unique challenge.
We have extensive experience in a broad range of techniques, including:

  • Mail Studies
  • Telephone Studies
  • Omnibus Surveys
  • Online Market Research
  • Qualitative Research
    • Ethnographic Research/Videography
    • In-depth Interviewing
    • Online Focus Groups and Bulletin Boards
    • Online Research Communities
    • Traditional Focus Groups
  • Global Research
 
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