Crux has been a pioneer in the field of market research in educational environments. We work with numerous school districts, higher education institutions, publishers, testing organizations, foundations and media seeking to connect closely with their stakeholders and customers.
- Public Education – Our researchers, have conducted polling work for more than 200 public school districts and understand stakeholders' opinions and garnering their support is essential to the mission of public education.
- Higher Education - An emerging trend of higher education marketers have begun to apply private sector marketing insight to the marketing of higher education. We can help evaluate your college's position in an increasingly competitive market; track your brand, help you attract more qualified applicants, and convince accepted applicants to choose your institution.
- Education Markets - Crux researchers have a wealth of experience and are effective at helping education marketers understand the specific needs of educators ‒ and the environments in which they operate.