Read/Hear/See All About It.
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Papers/Articles
The Greentree Gazette, March 2008
Are you courting Millennials? Be careful what you wish for.
El Universal - AMIPSI, October 2006
Lista La Nueva Generacion de Compradores
NSB's Connected Retailer Magazine, Winter 2006
Retailing to the Arbiters of Cool: Meet the Millennials
KidScreen, January 2006
2016: A 10-year-old's odyssey
The School Administrator, September 2005
Learning From Youth Marketers
Advertising & Marketing to Children, April-June 2004
What do youth marketers think about selling to kids?
Education Marketing, November 2004
Attracting US Students
Health Psychology, 1999
Correlates of Physical Activity in a National Sample of Girls and Boys in Grades 4 Through 12
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