Papers/Articles

• The Greentree Gazette, March 2008
  Are you courting Millennials? Be careful what you wish for.
• El Universal - AMIPSI, October 2006
  Lista La Nueva Generacion de Compradores
• NSB's Connected Retailer Magazine, Winter 2006
  Retailing to the Arbiters of Cool: Meet the Millennials
• KidScreen, January 2006
  2016: A 10-year-old's odyssey
• The School Administrator, September 2005
  Learning From Youth Marketers
• Advertising & Marketing to Children, April-June 2004
  What do youth marketers think about selling to kids?
• Education Marketing, November 2004
  Attracting US Students
• Health Psychology, 1999
  Correlates of Physical Activity in a National Sample of Girls and Boys in Grades 4 Through 12