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John GeraciPresident, Crux Research
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A seasoned researcher with a broad base of experience, John has earned a national reputation as the go-to guy for understanding consumer generations. A 16-year veteran of one of the nation's largest research firms, John has overseen nearly two million interviews on behalf of organizations large and small. His clients have included public school districts, colleges/universities, consumer packaged goods companies, advertising agencies, media, manufacturers, dot-com businesses, technology firms, foundations, and associations.
Among the research that John has instituted is a nationally syndicated study that has become the bible of what online youth are doing and what youth are doing online. He also created a syndicated market study of college students that is often sourced in the media.
John is frequently quoted on marketing issues. He has been interviewed by CNN, NPR, The New York Times, The Washington Post, The Wall Street Journal, USA TODAY, and other media outlets such as Brand Week, Advertising Age, and American Demographics. He is a sought-after speaker, having presented at more than 50 industry events and symposia.
He holds a B.A. in Economics (cum laude) from the University of Rochester and an M.B.A. from the William E. Simon Graduate School of Business Administration at the University of Rochester.
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