Overview

As VP of market research at one of the world’s leading market research and consulting firms, John Geraci saw a need for a different kind of research consultancy. His vision: a firm that would offer clients more senior-level attention on their projects and more focused, personalized service. In 2005, John launched Crux Research. The entrepreneurial spirit of Crux translates into genuine enthusiasm for the studies we undertake — as well as the commitment of the people behind them. In just a few short years, the company has grown substantially. We have been recognized as experts in educational research and on today’s generations. We have conducted studies for Fortune 100 firms and for local municipalities. And we have assembled a "dream team" of some of the most highly respected researchers in the industry.

Why "Crux"?

The term "crux" means a vital, decisive, pivotal point. "Crux" is also associated with the Southern constellation, used by navigators as a guide point. To us, this sums up the kind of insight we strive to provide. Our goal is to be a guide, giving you the information and insights you need to make the right decisions at the right time.