Team Bios
John Geraci
John Geraci is the President and Founder of Crux Research. A seasoned
researcher with a broad base of experience, John has earned a national
reputation as the go-to researcher for understanding today’s youth generation
and on market research in educational settings. A 16-year veteran of one of the
nation’s largest research firms (Harris Interactive), John has overseen nearly
two million interviews on behalf of organizations large and small. His clients
have included public school districts, colleges/ universities, consumer packaged
goods companies, advertising agencies, media, manufacturers, dot-com businesses,
technology firms, foundations, and associations. He has directed more than 2,000
market research projects.
Among the research that John has instituted is a nationally syndicated study
that has become the bible of what online youth are doing and what youth are
doing online. He also created a syndicated market study of college students that
is often sourced in the media. He has worked closely with Neil Howe and William
Strauss, authors of Millennials Go to College, to help provide a data
foundation for their theories of how college recruitment and marketing will need
to change to accommodate today’s youth generation.
John is frequently quoted on youth marketing and market research issues. He
has been interviewed by CNN, NPR, The New York Times, The Washington
Post, The Wall Street Journal, USA TODAY, and other media
outlets such as Brand Week, Advertising Age, and American
Demographics. He has presented at more than 75 industry events and symposia.
He holds a B.A. in Economics (cum laude) from the University of Rochester and an
M.B.A. from the William E. Simon Graduate School of Business Administration at
the University of Rochester.
Lisa Chen
Lisa Chen, Ph.D., is involved in all aspects of project management for
custom quantitative and qualitative research generated by Crux Research. She
handles project design, proposal writing, and development of research project
materials, field administration, analysis, and report writing. Prior to joining
Crux Research, Dr. Chen was Sr. Director of Youth and Education Research at
Harris Interactive. While at Harris, she directed dozens of market research
studies for youth marketers and for non-profit organizations.
Dr. Chen has held a variety of research positions including many years of
in-depth qualitative and quantitative studies in Child Development/Parenting and
Education. More specifically, she has expertise in multicultural/diversity
issues and children’s media use. From her tenure at Sesame Workshop, and as a
consultant for Noggin and Scholastic, she has experience in curriculum and
teacher’s guide development as well as website assessment.
Dr. Chen earned her Ph.D. in Developmental Psychology from the Steinhart
School of Education at New York University and holds a B.S. in Human Development
and Family Studies from Cornell University.
Suzanne Martin
Suzanne Martin, Ph.D. has 20 years’ experience actively conducting all
aspects of the research process. She has completed youth research in
the for profit and not for profit arenas conducting research on toys, clothing,
social marketing, materialism, media use, tobacco advertisements,
intergenerational programs, substance abuse, mental health, etc. Dr. Martin
spent time as a post-doctoral fellow at the Annenberg Public Policy Center at
the University of Pennsylvania, working with behavior change expert, Dr. Martin
Fishbein, conducting research on teens, sex and the
media. Previously she worked for Just Kid Inc., Sesame
Workshop, and Harris Interactive, one of the nationally recognized market
research leaders, taking part in hundreds of youth centered
projects.
She earned a Ph.D. in Educational Psychology and an M.S. in Marketing from
the University of Arizona. Additionally, Dr. Martin retains an academic
connection, teaching advertising communications and media, as well as
collaborating on academic research. Multiple media
outlets seek her point of view on today's young
generation. Dr. Martin is also a member of National Youth
Leadership Council's editorial board and Internet Solutions for Kids board.
Pat Cirillo
Patricia Cirillo, Ph.D. is president and founder of Cypress Research Group in
Cleveland, Ohio. Pat’s practice focuses on complex quantitative market
research studies. As an analyst and statistician, her work has been in a broad
spectrum of industries within the for-profit, not-for-profit, and government
arenas.
Dr. Cirillo is a frequent speaker at national conferences, and has given
invited testimony to over a dozen state legislatives and federal regulatory
bodies (F.D.I.C., F.T.C.) and federal legislatives (U.S. Senate Financial
Services Oversight Committee; U.S. House of Representatives Committee on Native
Americans). Pat’s long-term research interests lie in the areas of consumer
communication linkages with behavioral economics: "what do consumers most
need to know and understand in order to make good choices?"
Pat earned a Ph.D. in Behavioral Neuroscience and an M.S. in Experimental
Psychology from Syracuse University. After starting her career at Gordon S.
Black Corporation (now Harris Interactive), Pat joined Triad Research Group in
Cleveland. She started Cypress Research Group in 1997. Pat teaches statistics
and research methodology on an adjunct basis at Cleveland State University
College of Urban Affairs. She serves on several non-profit boards and advisory
committees in her community.
Maureen Palmerini
With 15 years of strategic research experience, Maureen is involved in all
aspects of qualitative and quantitative project management at Crux Research. She
specializes in quantitative reporting and statistical analysis, including the
design and implementation of statistical models.
Prior to joining Crux Research, Maureen spent 10 years managing the marketing
research function at Wegmans Food Markets. There, she managed all corporate
initiatives related to market share, market segmentation, customer satisfaction,
loyalty/retention, brand equity, advertising and promotion evaluation, product
positioning/pricing, trade area analysis, demographic analysis, new market and
site evaluation, market potential analysis, secondary research and competitive
performance benchmarking. Additionally, Maureen was involved in the conduct of
data mining using the customer profile data and transaction behavior.
Maureen has also worked at the Gordon S. Black Corporation as a research
analyst and computer programmer and has a great deal of experience in high level
statistical analysis. Maureen holds a Bachelor of Science in Applied and
Mathematical Statistics from Rochester Institute of Technology.
Susan Geraci
Sue leads project management, programming, and supplier management at Crux.
In addition to assuring that projects get done on time and on budget, she is
responsible for programming and analysis of survey data, field coordination of
qualitative projects, and office management.
Sue has also worked at the Gordon S. Black Corporation and Harris Interactive
as a programming supervisor, and as an independent market research consultant.
She holds a B.S. in Business from SUNY Geneseo.
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