John Geraci is the President and Founder of Crux Research. A seasoned researcher with a broad base of experience, John has earned a reputation as a go-to researcher for understanding today’s youth generation and for market research on topics in education. A veteran of one of the nation’s largest research firms (Harris Interactive), John has overseen nearly two million interviews. His clients have included public school districts, colleges/ universities, consumer packaged goods companies, advertising agencies, media, manufacturers, dot-com businesses, technology firms, foundations, and associations. He has directed more than 2,000 market research projects.
Among the research that John has instituted is a nationally syndicated study that has become the bible of what online youth are doing and what youth are doing online. He also created a syndicated market study of college students that is often sourced in the media. He has worked closely with Neil Howe and William Strauss, authors of Millennials Go to College, to help provide a data foundation for their theories of how college recruitment and marketing will need to change to accommodate today’s youth generation. He also conducted survey research that helped frame the book Grown Up Digital, by Don Tapscott, a leading business thinker and writer.
John is frequently quoted on youth marketing issues. He has been interviewed by CNN, NPR, The New York Times, The Washington Post, The Wall Street Journal, USA TODAY, and other media outlets such as Brand Week and Advertising Age. He has presented at more than 75 industry events and symposia.
John is a member of board of directors of Causewave Community Partners and Crux Research volunteers considerable pro bono resources to the organization. He holds a B.A. in Economics (cum laude) from the University of Rochester and an M.B.A. from the William E. Simon Graduate School of Business Administration at the University of Rochester.