The term "crux" means a vital, decisive, pivotal point. "Crux" is also associated with the Southern constellation, used by navigators as a guide point. To us, this sums up the kind of insight we strive to provide. Our goal is to be a guide, giving you the information and insights you need to make the right decisions at the right time.
Crux was founded by John Geraci in 2005 with the goal of being a firm that would offer clients more senior-level attention on their projects and more focused, personalized service. Celebrating 10 years in market research and polling fields, collectively overseeing thousands of projects, Crux researchers bring a wealth of knowledge and experience to every project.
Committing ourselves to making you feel like you're our only client, we provide a personal touch allowing us to partner with you in your business decisions and providing the assistance required to make those decisions successful.