Crux Research is a market research firm dedicated to connecting decision makers with customers, inspiring new thinking, and setting new standards for customer service. We focus on delivering insight with the power to drive change by building on a solid understanding of your business and culture.

Every important business decision faces a vital point, a crux, when you select which path to take. Our goal is to guide you to the right path by providing you with the right information for the right decisions.

Braggin’ Rights

Our clients make us better partners as we continually challenge ourselves to provide better research and services.

Download our full client list:  

  • College Board
  • Truth Initiative
  • Girl Scouts of the USA
  • Nebraska Book Company
  • Scholastic
  • Chegg
  • CEC Entertainment
  • HBO
  • Microsoft
  • Pearson Education
  • Tyson Foods
  • BIC International
  • Educational Testing Service
  • Time Warner

Research Expertise

Working closely with you, we will:

  • Evaluate your research needs, in the context of what's going on in your industry and your organization.
  • Create a research plan, drawing upon the most advanced research techniques available.
  • Fulfill the project requirements efficiently and keep you up-to-date with the study's progress.
  • Draw clear conclusions that answer your objectives.
  • Remain a trusted partner and resource well after the project is over.

About Us

Why “Crux”?

The term "crux" means a vital, decisive, pivotal point. "Crux" is also associated with the Southern constellation, used by navigators as a guide point. To us, this sums up the kind of insight we strive to provide. Our goal is to be a guide, giving you the information and insights you need to make the right decisions at the right time.